Futurist + Strategist + Writer + Speculative Designer + Trend Atelier Founder + Futures Thinking Expert

Pioneering Anticipatory Visions + Action Roadmaps for Transformative Futures

“Geraldine is an incredible thinker and futurist who is generous with her insights and perspective. Willing to have challenging conversations and really inspire teams to think differently, consider the uncomfortable and ultimately push outside their comfort zone.”

— Design Director Concept Design and Future Material Innovation, NIKE

“After years in forecasting positions, I realize how information is not power anymore, only clarity is. Geraldine’s unique perspective on societal shifts and her ability to connect the dots is providing just that: clarity. By combining both a global vision with fact-backed precision, she’s been a great asset in orienting the message we convey to our teams and top management.”

— Guillaume Dacquet, Global Marketing Director ESTÉE LAUDER COMPANIES, Former Head of Strategic Planning & Foresight LVMH Beauty

“As one of the leading fashion publications in Japan, Geraldine’s Tomorrow column makes an impact. We have a long standing relationship with innovation, style and tradition, so having this column helps us continue this cultural conversation and deepen it, through the lens of fashion. Internally, the Tomorrow column has now become a must-read column for the editorial team. Because Geraldine’s future predictions give us new perspectives and inspiration. It has become a key part of how we understand ways to move forward as cultural producers.”

— Mari Fukuda, Editor, SPUR MAGAZINE

Clients & Projects include

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About me

As a Futurist specialising in Cultural Theory, Strategy, Macro Trends and Speculative Futures, I decode human, cultural and societal shifts impacting fashion, beauty and the creative industries.

Together with organisations working in fashion, beauty, innovation, design, retail and the creative industries, we uncover insights that shape the future(s) of these sectors, whilst leveraging their systemic, environmental and ethical power of influence.

Trusted by organisations ranging from Nike, Viktor & Rolf, Christian Dior to Seymour Powell, I provide strategies that unlock big-picture future (s) and action. My foresight helps organisations identify viable roadmaps and author preferable futures. Global publications lean on my insights as well as leading Universities.

Send me a message here or join the thousands of subscribers reading my newsletter The Futuring Dispatch since 2013 here . I am also active on socials, mainly Linkedin and Instagram.

In their own words

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“I have worked with Geraldine as a speaker over the last five years, on multiple market leading events. Simply put, her insight, passion and professionalism make her a must invite for any event where I have an audience that is truly interested in future trends and sustainable development. The content she creates is always unique, relevant to our audience and her delivery as a speaker is fantastic, I know that because when I look around the room everyone is looking up at her, and not down at a device! This is because she has taken the time to understand the show, our brief, and who is sitting in the room to ensure that everyone leaves inspired. I would never hesitate to work with Geraldine, she is at the top of her game in terms of insight, an absolute professional, and a pleasure to work with.”
“Geraldine served as a partner for the global Afterpay team. Her incredible insights helped us formulate trend and data reports that we could share with key media and merchant partners. She approaches her work in a very thoughtful and articulate way, providing insight into how the fashion and retail industries are evolving and what it means for the future. We deeply appreciated her partnership, and still look to her for inspiration on the future of retail.”
- Christine Kapp, Director of North America and UK Communications - AFTERPAY
“I have had the delight of working with Geraldine as we have partnered with her as an agency for a couple of years now. Geraldine’s approach and content are always inspirational and one step-ahead… informing, augmenting and future-proofing our work. Our goal is to provide our clients with a futures point of view on the impact of the evolving consumer landscape ... alongside trends on relevant industries, sectors and topics.
Geraldine’s reports and strategic input provide thought-leadership and disruptive thinking that helps our clients to harness market trends, understand and adapt to emerging consumer needs and help us position their brands for success. Being at the forefront of shifts in consumer mindsets and brand responses has never been more important as this will enable us to drive innovation and embrace resilience. I’m delighted that Geraldine is part of our team in helping discover and translate future thinking into relevance now and guide us in how to navigate the puzzling economic, social and environmental terrain we’re in. What a talent - enthusiastic, foresightful, imaginative.. a great mind, a great collaborator with a great heart! Thanks Geraldine.”
- Paul Phedon - CEO Gung Ho Communications
“Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too.
She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products.”We are humbled and incredibly grateful for having her as part of our network.”
- The team at Hackmasters
“Every time we have worked with Geraldine, she has genuinely blown every member of the team away (as well as our clients) with her unique, fresh thinking and cultural references which unfailingly expand our horizons and awareness. She’s also wonderful to work with: personable, conscientious and fun. The value she adds is second to none and we genuinely can’t wait to work with her again whenever the opportunity next arises”
Geraldine has made a significant impact to the students’ learning at Condé Nast College of Fashion & Design. Geraldine has delivered sessions on Fashion Futures for us regularly. These are thought provoking and challenge our students to take a radical approach for a more ethical future for fashion. Geraldine brings a unique perspective - one that encourages students to consider the impact of mega trends and societal shifts affecting the world of fashion.