GERALDINE WHARRY

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The WEEKLY Edit

2018 started with a bang! Traveling around for projects has been great and I have missed sharing inspiration with you. Here's a selection from my recent research into Micro and Macro trends. 

 

OK CUPID CAMPAIGN

Technology | Why SCI-FI is no longer SCI-FI. Just when you think things couldn't get any weirder, watch the video This Robot Can Walk and Swim — Inside You. | NYTimes

Fashion | Yes 90's cult Urban Streetwear brand FUBU is back in Europe. Following its collaboration with Urban Outfitters in the Fall in the USA, FUBU will be available in European stores next week. This brings back many memories as a streetwear designer in New York in the late 90s, early 2000s. | Fashion Network France

Marketing | OkCupid's new campaign offers bold and whimsical ads embracing all gender preferences with the help of artist Maurizio Cattelan and photographer Pierpaolo Ferrari, the creators of Toilet Paper magazine, working with agency W+K. | AdWeek

Food + Fashion | My favourite discovery at Who's Next in Paris last week, eyewear brand FLEYE from Copenhagen.... Of course. Their AW17 collection is dedicated to Scandinavian food culture and offers a very refreshing approach to colour creation through collaborations with chef Rasmus Kjaer and food photographer Columbus Leth. | Fleye

Technology | Introducing Nissan's Brain-to-Vehicle Technology at CES 2018 which will enable cars to interpret real time signals from the driver’s brain and change how people interact with their cars. That is if we are still driving them in the future. This option still allows the driver to feel in control. | YouTube Nissan

Fashion | Finally we love Minna Palmquist's exhibition "No Body Park", aiming to challenge our ideas around female beauty, the human form and garment construction. This very much echoes one of my first reports on Revolve Evolve in July 2016 called "New Body Perceptions"  for a look back at our research into the future. | The Nordic Style Mag