As a Futurist, Educator and Designer I work across the Fashion Industry sector in areas as diverse as fashion, beauty, tech, marketing and innovation. When I started out as a full time forecaster in 2011, it was after being a design director and fashion designer for 11 years. At the time my work was about finding new trends to inform new products.
But now the scale of changes happening in the world, and what is at stake when it comes to our planet, is changing the value and need for fashion. And it is forcing us to bring to an end what I have called the ‘Hyper cycle’.
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