TRANFORMING FASHION’S FUTURE THROUGH SYSTEMS CHANGE
I partner with organisations and people through cultural transformation and systems change, using strategic future foresight, disruptive thought leadership, and education to create lasting impact in fashion and the creative industry.
I have helped pioneer disruptive futures thinking and strategy with the world’s most influential brands, agencies and institutions, as well as emergent voices across fashion, technology, design, innovation, media, arts and culture.
My independent insights have never forecasted what my clients want to hear; they’ve told them what to pay attention to years ahead of the game, even if it’s provocative.
Whilst the perpetual online commentary mill treats the flattening of culture and overconsumption of hype as news, I was speaking about this a decade ago. Its influence on creativity, society and our planet.
I’m working with partners on actionable and regenerative solutions to intervene in a fashion and cultural system ripe for change, through anti-disciplinary future foresight.
Now is the time to take tangible actions in implementing transformation in our cultural, economic, and industrial systems. All the way to questioning WHY and HOW we forecast future trends. With the planet as the top client.
You’re in the driver’s seat. I’m the decoder here to equip you with clarity, tools and vision.
FASHION FUTURES THAT UNITE CULTURE, NATURE & HUMANITY
Watch My Future Wild Speaking Reel
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TIME TO THINK IN SYSTEMS NOT TRENDS
Welcome to the hypercycle. We consume creativity. We confuse validity with virality. The creative industries remain trapped in a cycle of viral moments and hollow media narratives. Everyone is blaming trends but they’re just a mirror of the current state of culture and media. Trends are a phenomenon in society where patterns of behaviour emerge and help us create myths and new codes together.
However the fashion and creative industry system today has fallen for the obsession with audience capture, we've confused fashion with media, falling prey to any fad popping up. We're losing our power to envision meaningful futures, sacrificing critical thinking, creativity and innovation while degrading our planet's ecosystems. Trends aren't bad, it’s the current system that has become toxic and lost its way.
It’s time to get back to our roots and reclaim the positivity of fashion, and the positive trends we used to create. Fashion and the Creative sector have always been a catalyst for societal transformation, not just a copy paste factory of boring. We don't chase trends—we architect them.
Through systemic approaches and radically conscious foresight, we can transform fashion and the creative industry’s stagnant landscape into a force for responsible innovation. I believe we can do this with a more mindful and accountable approach, learning to decipher what has deeper cultural capital vs what’s just air.
It’s time to [urgently] redefine how we approach futures and trends—shifting from hype for short term gains with no ethical backbone, creativity or methodology, to future insights for systems intervention, leadership and regeneration.
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For the past two decades, I have been working extensively with global brands, agencies, and creative visionaries who seek to decode and shape positive futures across fashion, technology, culture, and society in a time of unprecedented systemic change.
I've been the strategic decoder they turn to when they're ready to move beyond surface level trend forecasting of cultural, behavioural and technological shifts.
My independent lens, anti-disciplinary and uncompromising insights on fashion futures and broader macro trends have consistently exposed critical shifts years ahead of the curve and tipping points, challenging the industry to take tangible actions rather than simply discuss change.
My practice is an integrated ecosystem of work across advisory, reports, collaborations, speaking, writing and teaching - serving my mission as a Fashion Futurist and Regenerative Futures Architecture.
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MISSION PILLARS
Systems Transformation: Dismantling and rebuilding fashion's foundational systems through strategic intervention
Paradigm Shift: Decoding and reshaping cultural narratives to drive meaningful, systemic futures
Radical Innovation: Catalyzing futures decoding potential for fashion and creative industry teams, communities and independents
IMPACT SPHERES
Knowledge Leadership: Transforming futures thinking through university partnerships and corporate training
Global Influence: Shaping industry dialogue through media and thought leadership
Community Building: Founder of Trend Atelier, a global community for purpose-led futures thinking
COMMITMENTS
Fellow of the Royal Society of Arts
United Nations Conscious Fashion & Lifestyle Network member
Committed to the RSA’s Design For Life Mission and the United Nations Sustainable Development Goals 4, 12 and 13
“After years in forecasting positions, I realize how information is not power anymore, only clarity is. Geraldine’s unique perspective on societal shifts and her ability to connect the dots is providing just that: clarity. By combining both a global vision with fact-backed precision, she’s been a great asset in orienting the message we convey to our teams and top management.”
Guillaume Dacquet, Global Marketing Director ESTÉE LAUDER COMPANIES, Former Head of Strategic Planning & Foresight LVMH Beauty
MY STORY
MY STORY
“Geraldine is an incredible thinker and futurist who is generous with her insights and perspective. Willing to have challenging conversations and really inspire teams to think differently, consider the uncomfortable and ultimately push outside their comfort zone.”
Joanne Jorgensen - Design Leader, Ex Design Director Materials Footwear NIKE
HOW I SHAPE FUTURES
Architecting Regenerative Futures Through a Unified Practice
REDKEN - VIKTOR & ROLF - WARRIOR WOMEN - CHRISTIAN DOR - KANTAR - WUNDERMAN THOMPSON - GUNG HO - PURPOSE DISRUPTORS - HACKMASTERS - ADIDAS - AFTERPAY - SPUR - PANASONIC - GOOGLE - SIMS - PINEAPPLE LOUNGE - RED ASSOCIATES - LONDON COLLEGE OF FASHION - CENTRAL SAINT MARTINS - THE ROYAL COLLEGE OF ART - BUSINESS OF FASHION - SAMSUNG - BBC - SEYMOUR POWELL - TK MAXX - HOMESENSE - SELFRIDGES - DAZED BEAUTY - SXSW - WGSN - MILLS FABRICA - TOM DALE DANCE COMPANY - BLUEMENBUREAU - IMA - HYVVE GROUP - PLURALITY UNIVERSITY - BOSTON CONSULTING GROUP- BARBICAN CREATIVE HUB
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Where strategic foresight meets radical system transformation:
Identifying critical innovation gaps that traditional consulting overlooks, and confronting obsolete industry frameworks
Developing future scenarios that challenge existing cultural and technological paradigms
Providing strategic guidance to navigate fundamental industry disruptions and embrace change
Find out more about my consulting here
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Reimagining futures thinking beyond traditional future trend forecasting:
Professional training programs that deconstruct conventional future foresight as well as teach the key foundations
Workshops designed to unlock the understanding of systemic transformation and regenerative foresight
University teaching that equips next-generation leaders and creatives with anti-disciplinary futures thinking
Trend Atelier school and community
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Provoking paradigm shifts through strategic dialogue:
Keynotes that expose current industry and forecasting limitations and inspire through transformational and emergent insights
Panel moderation that pushes conversations beyond surface-level commentary
Interactive formats that challenge audiences to reimagine possible futures
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Challenging cultural narratives through critical perspectives:
Author of the monthly column ‘Tomorrow’ for Spur, Japan’s leading fashion publication
Contributing writer exposing blind spots and speculative scenarios in the future of beauty with Dazed Beauty
Regular press contribution through quoting and interviews
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Architecting futures through multidisciplinary intervention:
Collaborations that break down disciplinary boundaries
Speculative design that reimagines potential realities
Creative projects that challenge existing systems
“Simply put, Geraldine’s insight, passion and professionalism make her a must-invite for any event where I have an audience that is truly interested in future trends and sustainable development. The content she creates is always unique, relevant to our audience and her delivery as a speaker is fantastic, I know that because when I look around the room everyone is looking up at her, and not down at a device!”
HYVE GROUP - Suzanne Ellingham, Portfolio Director, Source Events
“Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too.”
HACKMASTERS - Saher Sidhom, Founder
FEATURED IN
LATEST WORK
LATEST WORK
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Hypercycle - Finding Authenticity in a post trend world with Gung Ho The idea for Hypercycle is a handbook, not a forecast, designed as an aid in navigating our hyped-up world.
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Venice Sustainable Fashion Forum speaker on Fashion Forward: advocating immediate change for regenerative and thriving futures presenting key findings on ‘Rewilding Futures’
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Reimagining Advertising with Purpose Disruptors, the groundbreaking outlining the biggest transformations and exploring how the field of imagination practices and future thinking can be applied to create outcomes for an entire industry.
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Imagination Meets Future Scenarios: The Future Custodians Speculative Design Collaboration with Samar Younes
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‘Rewilding Futures’ keynote at the Future of Product Design Conference in Nottingham University
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Speculative Design 3-day Workshop Training at the Institute of Design Barcelona for Masters in Creative Direction and Fashion Business Students
THE FUTURING DISPATCH
THE FUTURING DISPATCH
READ MY LATEST PROVOCATION ON FUTURE SYSTEMS BEYOND TRENDS
The Futuring Dispatch explores how to lead transformation and activate positive futures with actionable and anti-disciplinary thinking. Discover my anti-hype insights on culture, fashion, meaningful innovation, futures thinking and macro trends.
