The Not so Weekly Edit

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One week after World Environment day we have focused our Edit on all things concerning Mother Earth. With a special focus on Beating our Plastic addiction. We still can't shake off the image of a whale found with 17 pounds of plastics in her stomach. In an era charged with ethical, technological and environmental concerns,  we must reshape how we use, make and re-use. Here are some recent facts we came across in our research. 

 
 
 
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TEXTILE TECHNOLOGY | Researcher and PhD student Vijay Kumar has developed the first traceable tag twisted into textile yarn which would provide an unprecedented level of transparency to the supply chain. The tag would become a part of the fabric/garment and would provide insights into how the garment was manufactured, further pushing accountability. 

 
 

 
 
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Source: @cupswitch

Source: @cupswitch

Source: Clay Cups

Source: Clay Cups

ENVIRONMENTAL DATA | What our Take out coffee habit does to the planet according to Quartz

2.5 billion: Coffee cups are used in the UK every year

2 million: Coffee cups sent to landfill in Ireland every day

26 million: Tonnes of plastic waste generated in Europe every year, only 30% of which is recycled

25 pence: Amount taxed on every disposable coffee cup used, as proposed in the UK discussion of a “latte levy” in January 2018

400: Number of times Germany’s “Freiburg Cup” can be re-used. It’s provided by councils to around 80 venues across the state of Baden-Württemberg, for the cost of a €1 deposit.

Additional facts we gathered outside of Quartz:

- The main problem with paper coffee cups is that the inner layer coating is not recyclable therefore they end up in a landfill. 

- If we all switched to reusable cups we would divert 500 billion take-away coffee cups from landfills every year

- Currently at retail as seen in our recent retail safari in London, a number of fun, attractive reusable cup options are available. For those based in london, Selfridges is offering a variety of reusable water bottles and coffee cups.

If you're ready to stop throwing that coffee every day and to beat plastic pollution, here is a list of options suggested by the Telegraph

 
 

FASHION | Customizable and re-usable eyewear (as well as clothing if we might add) is the future as shown in activist and model Lily Cole's new venture Wire Glasses. The environmentalist and fashion savvy brand offers interchangeable frames and lenses and recently received an additional round of funding


 
 

ACTIVISM | If you don't know what Earth Overshoot Day is, it marks the date when humans have used more from nature than our planet can renew in the entire year. Currently we are using 1.7 Earths, using more ecological resources and services than nature can regenerate. Earth Overshoot Day lands August 1st this year. Explore Solutions here with the Global Footprint Network. 

 

 
 

 
 

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OR CONTACT US AT HELLO@GERALDINEWHARRY.COM 

 

 

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    Geraldine Wharry

    Geraldine Wharry is one of the world's leading Futurist specialising in Strategic Foresight, Regenerative Leadership, Speculative Design and Futures Literacy for the creative industries and Fashion.

    Trusted for her futures leadership by organisations ranging from Nike, Seymour Powell, Samsung to Christian Dior, Geraldine’s strategic insights have been applied across fashion, beauty, technology, sustainability, culture, media, gaming, the arts, health, travel and industrial design. Geraldine helps partners envision bold futures with forward-thinking and emergent insights and strategies while leveraging creative, systemic and environmental imperatives.

    Geraldine is also a writer, regular speaker on stages ranging from SXSW to the Adidas global headquarters and lecturer at leading universities. As a Fellow of the Royal Society for the Arts and a member of the United Nations ' Conscious Fashion & Lifestyle network, Geraldine Wharry's mission is to inspire leaders, industries and people to enact visionary futures, for the greater good of the people and planet.

    http://www.geraldinewharry.com/
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