Historically, needlework tended to flourish in female and feminine spaces — namely, the home. To embroider is to embellish: to create a fantasy world, allowing you momentary freedom. It gave women a voice when they had none.

A week full of socio-political events grounded our research this week. Fashion more than ever is driven by experience, activism, emotion, life purpose. To understand and shape the future, we must look much farther than the next styling trend or influencer, we must understand the seismic shifts creating the complex and exciting landscape. And make no mistake: we are the ones shaping it, whether we want to or not, there is no space for passivity. 

Find out what has been inspiring our research. Take a gander, this is our food for thought from our London studio to you!