Hypercycle - The full report is now live.

Our joint report with Gung Ho is a navigation tool for facing our tenuous relationship with trends in what feels like a chaotic moment in culture.
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We've confused trend virality with trend validity and many other aspects of how trends can function to create preferable futures for people and the planet, not serve hype.

2018 started with a bang! Traveling around for projects has been great and I have missed sharing inspiration with you. Here's a selection from my research into Micro and Macro trends. Have a read and get inspired!