Hypercycle: Navigating Authenticity in a post Trend World
Hypercycle - The full report is now live.
Our joint report with Gung Ho is a navigation tool for facing our tenuous relationship with trends in what feels like a chaotic moment in culture.
We've confused trend virality with trend validity and many other aspects of how trends can function to create preferable futures for people and the planet, not serve hype.
The WEEKLY Edit
2018 started with a bang! Traveling around for projects has been great and I have missed sharing inspiration with you. Here's a selection from my research into Micro and Macro trends. Have a read and get inspired!
The WEEKLY Edit
From the Overshoot day to the Overies project to Google street view, here’s what got our juices flowing this past week.