I’m thrilled to share today a groundbreaking report I had the privilege of being a part of: Towards Reimagining Advertising now available to download here. If you have more time, I'm diving into this below as the main focus of our exchange today.

Alongside these projects, Rewilding Futures travelled to the Future of Product Design conference and Birmingham University. In May, I also spoke on US TV about the future of Fashion and Industries with Hackmasters—all while planning my wedding!

I'll be teaching Speculative Design and Future Foresight at IED Barcelona in July. There is still time to register for the Summer course here. In October I'm excited to announce the Venice Sustainable Fashion Forum has asked me to deliver a keynote.

Hypercycle - The full report is now live.

Our joint report with Gung Ho is a navigation tool for facing our tenuous relationship with trends in what feels like a chaotic moment in culture.
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We've confused trend virality with trend validity and many other aspects of how trends can function to create preferable futures for people and the planet, not serve hype.