Innovators tend to see the world from a big-picture perspective, bypassing incremental progress to reimagine possibilities across industries and society.

Today cultural pop-up trends such as micro aesthetics matter, as we seek to decode the shifting sands of fashion culture. How fashion identity and desires propagate will never cease to captivate audiences.

The fashion futures space caters to the media’s hunger for hot trend takes in an effort to capture more audiences. But we don’t counterbalance this enough with discourse around fashion as an infrastructure system designed to turn our desires into goods. The aesthetics conversation lacks a discussion on new tangible systems and flows that breed new fashion culture.

Industry and culture are interdependent.

My column TOMORROW for Spur came out in Japanese newsstands. Spur is one of the leading fashion magazines in Japan and this month we focused on the Bio-Industrial Revolution, ushered by Next Gen Materials visionaries.

I’m thrilled to share today a groundbreaking report I had the privilege of being a part of: Towards Reimagining Advertising now available to download here. If you have more time, I'm diving into this below as the main focus of our exchange today.

Alongside these projects, Rewilding Futures travelled to the Future of Product Design conference and Birmingham University. In May, I also spoke on US TV about the future of Fashion and Industries with Hackmasters—all while planning my wedding!

I'll be teaching Speculative Design and Future Foresight at IED Barcelona in July. There is still time to register for the Summer course here. In October I'm excited to announce the Venice Sustainable Fashion Forum has asked me to deliver a keynote.