DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.

Discover our latest research and inspiration at the studio. We are particularly interested in digital surfaces at the moment and circular design. Find out more in this week's food for thought. 

In January I have been very focused on research around circular design and how this can completely change the way we forecast trends. As usual, the daily research has led me to interesting places some of which I am sharing with you today. Enjoy!