Lemon Jelly is a PETA-approved Vegan footwear brand turning our notions of plastic upside down. Through sustainable commitments and playful design, the brand is becoming an agent of change and innovation.

In our interview we discuss the driving forces that led Lemon Jelly to modify its manufacturing systems to be sustainable, how the company is making the transition to a circular model and the truth about plastics.

Cecile Poignant is a Future Trends “Guru” working across industries for several decades. She started her career when trend forecasting was still a very obscure role, unknown to most people.

Cecile and I discuss how we think Trend Forecasting is changing… and MUST change. The cycle of trends is out of step with the stewardship of a healthy planet and urgent detoxification of the fashion industry.

What is our role as forecasters? What does the designer of the future look like? And which mindset change is needed? Design is about questioning. Find out more as we navigate some fundamental issues and solutions.

In our new interview series we sit down with Tina Gorjanc, an interdisciplinary designer whose futuristic work sits at the cross roads of Speculative Design, Fashion, Science and Sustainability.