GW2, trend forecasting, biographical, interview, fashion, Career, Futurist Geraldine Wharry GW2, trend forecasting, biographical, interview, fashion, Career, Futurist Geraldine Wharry

HOW I BECAME A FUTURIST

If I had been told in 1999 when I graduated from design school in Paris that 20 years later I would be a futurist, public speaker, writer and teacher, I never would have believed it. All I wanted was to be a fashion designer. But on the sinuous road of life, one opportunity led to another and today I am regularly asked: “how can I become a forecaster?”. I don’t have a straight forward answer for this. But it was my passion for research that helped evolve my career from designer to futurist.

This is a very personal mini-series about my path and it starts with talking about the importance of research in my life and why I teach what I know now.

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sustainability, fashion, media, news, politics, society, GW3 Geraldine Wharry sustainability, fashion, media, news, politics, society, GW3 Geraldine Wharry

The Weekly Edit

A week full of socio-political events grounded our research this week. Fashion more than ever is driven by experience, activism, emotion, life purpose. To understand and shape the future, we must look much farther than the next styling trend or influencer, we must understand the seismic shifts creating the complex and exciting landscape. And make no mistake: we are the ones shaping it, whether we want to or not, there is no space for passivity. 

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