The Tomorrow column comes out every month in print and in Japanese and reflects my shared interests with Spur Magazine and my editor Mari Fukuda, who have allowed me a platform to share ideas around the future of fashion. In this piece I share an overview of past issues on the following topics:

• Designing with AI

• The Future of Fashion is circular

• A generation sick of being sold perfection

• Upcycled Fashion as healing

The topic of myths and myth making is vast. “The word myth,” as Northrop Frye rightly says, “is used in such a bewildering variety of contexts that anyone talking about it has to say first of all what his chosen context is. Why is Trend Forecasting interconnected with myth making and cultural production?