The topic of myths and myth making is vast. “The word myth,” as Northrop Frye rightly says, “is used in such a bewildering variety of contexts that anyone talking about it has to say first of all what his chosen context is. Why is Trend Forecasting interconnected with myth making and cultural production?

Is it August already? Dip into our latest monthly edit and see what we have been loving here at the studio from crazy footwear, lab-grown meet to quirky optical illusions and climate change.

Historically, needlework tended to flourish in female and feminine spaces — namely, the home. To embroider is to embellish: to create a fantasy world, allowing you momentary freedom. It gave women a voice when they had none.