Well if it isn’t September already! Immerse yourself into our latest monthly edit, highlighting some of the most impactful macro trend signals we have come across, from AI humanoid robots, to airbag backpacks, meditation and space travel.

The topic of myths and myth making is vast. “The word myth,” as Northrop Frye rightly says, “is used in such a bewildering variety of contexts that anyone talking about it has to say first of all what his chosen context is. Why is Trend Forecasting interconnected with myth making and cultural production?