In a Nutshell
Geraldine is a multidisciplinary futurist working at the intersection of emergent innovation across sectors, behavioural and societal shifts, futures thinking, culture, design and systems change.
Awards + Affiliations
Geraldine has been interviewed and featured in
“Every time we have worked with Geraldine, she has genuinely blown every member of the team away (as well as our clients) with her unique, fresh thinking and cultural references which unfailingly expand our horizons and awareness.”
THE PINEAPPLE LOUNGE - Gemma Martinez, Project Director
Radio, Podcast YouTube and Television interviews
DAILY BLAST LIVE - Syndicated Live US television - The Future of Fashion with Geraldine Wharry
RSA The Royal Society for the Arts - How RSA Fellows inspire inclusion
BBC REEL + BBC DESIGNED television The Trends That travel through Time
VOX MEDIA - Shortlisted expert for Netflix Documentary on the Future of Fashion
BBC Radio Women’s Hour - Radio - The unicorn - a symbol of our times?
CLIMATE VISION 2050 by Boston Consulting Group podcast - Episode 7 Green is the New Black
FUTURE TENSE and ABC Australia podcast - Fashion’s Fast Future
SPI & THE COMMUNITY EXPERIENCE podcast - Collaborative Memberships Are On-Trend with Geraldine Wharry of Trend Atelier
ARE YOU GUNG HO? podcast Episode 2 Geraldine Wharry
THE TREND ACADEMY podcast – Fashion on Lockdown with Fashion Futurist Geraldine Wharry
Book features
Marketing fashion by Harriet Posner
Menswear Trends by Aki Choklat
How to Research Trends by Els Dragt
Full Feature Interviews
SELFRIDGES - HOW IS AR TRANSFORMING BEAUTY?
SELFRIDGES Future-Facing Beauty: Imagining future beauty subcultures
PURE LONDON In conversation with Geraldine Wharry
LIMBO & HATCH – The Emerge Issue 01 - In Conversation with Geraldine Wharry –Interview by Cait Monahan
IN STYLE TURKEY ‘Transformation’ – Interview by Cerena Cerven printed issue
GRAZIA UK ‘Meet the trendsetters’ printed issue
THE POWERHOUSE GROUP The future of luxury fashion report
THE ROYAL EXCHANGE - A Conversation With: Geraldine Wharry
INTENT JOURNAL "What's in a trend?" Interview by Kathryn Carter
LOVED AND FOUND MAGAZINE Interview about the Creative process of Trend forecasting (in Dutch)
THE CREATIVE REVIEW - The Trends Issue
BRITISH LIBRARY & INSPIRED BY A beginner’s guide to fashion trend forecasting with Geraldine Wharry
Contributing writer
DAZED BEAUTY is where Geraldine profiles future beauty tribes and questions the boundaries of being human as a contributor since 2018.
SPUR magazine is where Geraldine writes her monthly column ‘Tomorrow’ on Fashion Futures, available in newsstands in Japan. Spur Japan since 2022.
TRENDLAND - Former Future Trend Contributor articles here
FASHION Network - Former Future Trend Contributor
FASHION ACT NOW - Why trends ARE your friend
PURE LONDON The biggest innovation is philosophical
Quoted Thought Leadership
FORBES Wardrobe Crisis: How Will We Dress For Extreme Heat - by Olivia Pinnock
FASHIONISTA Are AI- generated Models going to replace human ones?– by Kish Lal
WWD Why Is ‘Barbie’ Such a Cultural Phenomenon? - Interviewed by Rosemary Feitelberg
GQ Middle East - The Future of Fashion – Print issue - interviewed by Kish Lal
BoF BUSINESS OF FASHION - The State of Fashion 2022
BoF BUSINESS OF FASHION How to Reach Climate-Conscious Consumers
DAZED DIGITAL - WTF is Indie Sleaze and is it actually making a comeback?
THE GUARDIAN - Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers
THE EVENING STANDARD The new age of anti-fashion - by Alexandra Jones
BBC STYLE - A new way of living and dressing by Bel Jacobs
DAZED DIGITAL Will our beauty routines ever be unrelated to sex? by Sophie Wilson
THE GUARDIAN - Nostalgia for the 70s: the fashion trend that's stayin' alive
DAZED BEAUTY Look Into The Future With Dazed Beauty Space, A New Pop-Up With Selfridges
EL PAIS S MODA - Poseer las prendas ya no es el objetivo»: así será la compra del mañana
COVETEUR - How brands are adapting new technology to revolutionise shopping
CONSCIOUS LIFE AND STYLE - The True Cost of Fashion’s Fast-Moving Trend Cycles by Stella Hertantyo
STYLIST - What will the world really look like in 10 years time?
CAMPAIGN - Understanding today’s Gen Z: From glossy luxury brands to inclusivity and cultural identity
DAZED DIGITAL - How fashion got swallowed by the metaverse in 2021
L'ADN Tendances - La tendance mode post-Covid ? Ne plus faire de tendances
TEEN VOGUE- Instagram Filters Are Changing the Way We Think About Makeup
VOGUE BUSINESS - Trend forecasters predict a more trendless future
BBC DESIGNED What will fashion be like in 20 years from now?
VOGUE SPAIN "El Mito de lo Falso"
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Personal Story
I grew up in Paris and am bi-cultural / bilingual French American. Going to movies from the time I was a toddler shaped my futures narratives approach. My father is an experimental film maker and my mother a teacher and entrepreneur.
My first love was fashion design and streetwear. I moved to New York in late 1999, equipped with my design portfolio and 400 dollars. There I joined cult streetwear brand Triple 5 Soul.
For over a decade, I helped global fashion brands create best-selling collections in streetwear, lifestyle and denim sectors in New York and Los Angeles.
Then, in 2010, I started to question everything.
So, I decided to walk away from my high-paying executive designer job and moved to London without anything lined up.
I felt disillusioned as a fashion designer churning out hundreds of designs a year and how wasteful this was.
In 2011 I joined the world's largest fashion trend agency, anticipating a shift towards creativity and purpose. But it was the same incessant chase for the next fashion trends.
Believing in the potential of future fashion forecasting to contribute positively to society and the planet, I established my own futurist practice in 2013.
I hosted my first sold-out macro trend seminars at the British Library in 2013 on topics ranging from biomaterials to virtual worlds. People back then were dubious about sustainability and thought it was a passing trend but I explained this was here to stay and would someday be enforced by legislation.
This started me on the path to equip people and organisations to be ahead of the curve, not just follow current trends.
My passions besides my work: Reading fiction at night, dancing, sparking conversation, bright graphic and textile design, tiny space and home design, listening to bird songs and (not ambitious) the future of humanity.
My genius zone: The ability to articulate novel ideas clearly and compellingly, inspire people, listen and focus.
My mission: To support visionary thinking and action serving the greater good of the people and planet.