Vision 2016: 90'S Rave fashion

fashionyouth cultureGW1
Written By Geraldine Wharry
 

Clothing trends in the dance music scene have come and gone through the years. Ever since raves appeared in England in the late 80s, fashion trends have  been through countless evolutions. By the early 90s, the rave subculture was spreading globally and redefining the new club look.

The general look was bright and bold with iconic symbols such as hearts, psychedelic imagery and smiley faces. The proportions were very baggy and details included straps and buckles to facilitate the use of toy whistles and glow sticks.

So why is this style coming back? Through the sea of global unification in fashion and a tinge of sameness, are we entering a new era of extravagant individual self-expression?

At the studio we believe this is underpinned by a more serious issue. The current global instability is pushing some designers to create collections that are joyful, bright and provide escapism.

This (re)emerging trend blends performance, toy inspired design and an irreverent take on pop culture, echoing our forecast for AW16 called Press Play.

By Geraldine Wharry- Contribution research Emily Huggins

 

DISCOVER THE KEY SIGNATURE STYLES OF THE 90s HERE

  • GRAPHICS

  • STRAPS & CARGO POCKETS

  • WIDE LEG PANTS

 

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    Geraldine Wharry

    Geraldine Wharry is one of the world's leading Futurist specialising in Strategic Foresight, Regenerative Leadership, Speculative Design and Futures Literacy for the creative industries and Fashion.

    Trusted for her futures leadership by organisations ranging from Nike, Seymour Powell, Samsung to Christian Dior, Geraldine’s strategic insights have been applied across fashion, beauty, technology, sustainability, culture, media, gaming, the arts, health, travel and industrial design. Geraldine helps partners envision bold futures with forward-thinking and emergent insights and strategies while leveraging creative, systemic and environmental imperatives.

    Geraldine is also a writer, regular speaker on stages ranging from SXSW to the Adidas global headquarters and lecturer at leading universities. As a Fellow of the Royal Society for the Arts and a member of the United Nations ' Conscious Fashion & Lifestyle network, Geraldine Wharry's mission is to inspire leaders, industries and people to enact visionary futures, for the greater good of the people and planet.

    http://www.geraldinewharry.com/
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