In the first months of Donald Trump’s presidency, we examine on a micro and macro level the context in which an extreme narcissist has been able to rise to power.

We are living in “the Pivotal Age”, facing a fork in the road as a society. As the realest reality show in history unfolds, we look at how this catalyst moment has been in the making for several decades through economic policy, technological advancements, the Internet and social media. 

With long lasting choices to make, society faces a future pulled between Narcissism and Empathy. And a possible new world order. This affects our everyday lives and impacts our ability to create, innovate and ultimately the way we engage with products and brands. 

Following our Nostalgia Part I report, we examine the massive comeback of 90s athletics and street style in the fastest growing segment of the clothing industry. Sportswear sales increased by just under 7% in 2016, thus outperforming all other clothing categories for the third year running.

Nostalgia is a heightened, sugar-coated idea of the past that has been hung onto, creating a new style. It fuels design and the need to re-tell a familiar story.