Back in February, the Trend Atelier community launched its Monthly future theme curation, kicking it off with "Rewilding", as part of 2021's theme for the Trend Atelier community: "The biggest innovation is philosophical". Rewilding set the tone for all of our events in February, from our Future Vision interactive presentation, our Reading club, Live Session, to our monthly workshop.

Is it time to ditch seasonal trend reports and transition into a new fashion trend insights calendar? Much like the seasonal fashion calendar has been questioned, should we also be re-evaluating the corresponding rhythm and cadence of fashion trend reports?

As future trend forecasters who focus on delivering strategic insights for the fashion industry, how can we face the fact that being a part of a model that delivers ‘newness’ 2 to 4 times a year, often more, is contributing to exhausting our planetary resources?

By Laura Weatherburn

Communication through photographs and videos plays a dominant role in our lives, and as Geraldine shares in her ‘How to Research the Future’ course, “What is valued in a photograph is something that is constantly shifting”. As infants, we learn to understand visually long before developing the skills to speak, read or write.