Dress codes are as old as clothing itself. For centuries, clothing has been a wearable status symbol; fashion, a weapon in struggles for social change; and dress codes, a way to maintain political control. Have you ever thought about the message your clothes send and how your environment shapes what you wear?

It’s end of May 2021 and we are already half-way through the year! Dive into some of our latest research and see what the studio has been up-to, from our relationship with food, surveillance, innovative bio-materials and digital fashion.

Now let’s jump in 👇🏻

DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.