Hello April 2020. You’ve been quite a month in the world! One we will remember. Here's what has been inspiring me at the studio here in London as we get ready for a next phase in society. I hope this will keep you inspired and provide support.

Using fashion as a medium to discuss mental health is not a new phenomenon. At the beginning of 2000, Alexander McQueen, tied between addictions, mental disorders and anxiety, used his shows to translate his inner thoughts to the world. His suicide at the end of this decade rattled the industry. This dramatic event shed light on the necessity to talk about mental health in the field. However, we would need to wait until the mid-2010 to deeply tackle this issue and bring it to the mainstream.

DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.