For our first Happiness Futures edit of 2021 we are focusing on resilience. We do not underestimate the tough outlooks we have for this year and some experts say this decade, but the same way we would aim to lift a friends’ spirit up during tough times, we feel it’s important to remind our community at large to focus on the good that is happening in the world because there is a lot of it too. It’s encoded in our brains and survival mechanism to focus on the negative, but true survival instincts would also have you engage with hope and innovations pointing to a better future.

Welcome to our last edition of the Not-So-Weekly edit for 2020! Immerse yourself into our latest inspiring research, where we took a squiggly journey from what defines things as ‘normal’ to how technology will impact the future of food and wellness.

We wish you a good end of what has been a tumultuous year. It’s been packed with changes, some good, some bad so from our studio in London to wherever you are take good care and whatever you do, enjoy the present!

Is it time to ditch seasonal trend reports and transition into a new fashion trend insights calendar? Much like the seasonal fashion calendar has been questioned, should we also be re-evaluating the corresponding rhythm and cadence of fashion trend reports?

As future trend forecasters who focus on delivering strategic insights for the fashion industry, how can we face the fact that being a part of a model that delivers ‘newness’ 2 to 4 times a year, often more, is contributing to exhausting our planetary resources?