Fashion Trends are getting a bad rep but they aren’t all bad. As the climate crisis unfolds and we outspend our planetary resource budget, seasonal and “on trend” fashion collections continue to be produced, regardless of the cost, perpetuating a fashion calendar and production cycle living on borrowed time. Read the full piece for EXTINCTION REBELLION here

Is it time to ditch seasonal trend reports and transition into a new fashion trend insights calendar? Much like the seasonal fashion calendar has been questioned, should we also be re-evaluating the corresponding rhythm and cadence of fashion trend reports?

As future trend forecasters who focus on delivering strategic insights for the fashion industry, how can we face the fact that being a part of a model that delivers ‘newness’ 2 to 4 times a year, often more, is contributing to exhausting our planetary resources?

By Laura Weatherburn

Communication through photographs and videos plays a dominant role in our lives, and as Geraldine shares in her ‘How to Research the Future’ course, “What is valued in a photograph is something that is constantly shifting”. As infants, we learn to understand visually long before developing the skills to speak, read or write.