Welcome to an exclusive look into two key explorations from my recent report, Hypercycle, navigating authenticity in a post-trend world.

We'll examine the importance of community-centric cultural strategies and delve into the distinction between trendcasting and trend forecasting.

The Great Slowdown​ article offers an edited overview of my monthly column TOMORROW for Spur. Welcome to April's issue! In case you don't know, I write and contribute to publications and reports. Spur is one of the leading fashion magazines in Japan. My column has come out in newsstands since 2022.

Hypercycle - The full report is now live.

Our joint report with Gung Ho is a navigation tool for facing our tenuous relationship with trends in what feels like a chaotic moment in culture.
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We've confused trend virality with trend validity and many other aspects of how trends can function to create preferable futures for people and the planet, not serve hype.