My column TOMORROW for Spur came out in Japanese newsstands. Spur is one of the leading fashion magazines in Japan and this month we focused on the Bio-Industrial Revolution, ushered by Next Gen Materials visionaries.

The topic of myths and myth making is vast. “The word myth,” as Northrop Frye rightly says, “is used in such a bewildering variety of contexts that anyone talking about it has to say first of all what his chosen context is. Why is Trend Forecasting interconnected with myth making and cultural production?