GW2, trend forecasting, biographical, interview, fashion, Career, Futurist Geraldine Wharry GW2, trend forecasting, biographical, interview, fashion, Career, Futurist Geraldine Wharry

HOW I BECAME A FUTURIST

If I had been told in 1999 when I graduated from design school in Paris that 20 years later I would be a futurist, public speaker, writer and teacher, I never would have believed it. All I wanted was to be a fashion designer. But on the sinuous road of life, one opportunity led to another and today I am regularly asked: “how can I become a forecaster?”. I don’t have a straight forward answer for this. But it was my passion for research that helped evolve my career from designer to futurist.

This is a very personal mini-series about my path and it starts with talking about the importance of research in my life and why I teach what I know now.

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circular design, GW2 Geraldine Wharry circular design, GW2 Geraldine Wharry

Responsible by Design: Sustainable Trend Forecasting for the Circular Economy

As a trend forecaster and designer, I see the responsibility we hold in informing our clients. Season after season. Collection after collection. With more and more raw materials, resources extracted from the planet. I have chosen to focus on relationships that breed more awareness around sustainability and push an urgent agenda.

But above good will, we must change the system.

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