My monthly column TOMORROW for Spur came out in Japanese newsstands. Spur is one of the leading fashion magazines in Japan and for this issue we focused on people and businesses igniting a creative revolution in a world challenged by global crises and internet homogeneity.

Welcome to an exclusive look into two key explorations from my recent report, Hypercycle, navigating authenticity in a post-trend world.

We'll examine the importance of community-centric cultural strategies and delve into the distinction between trendcasting and trend forecasting.

The Great Slowdown​ article offers an edited overview of my monthly column TOMORROW for Spur. Welcome to April's issue! In case you don't know, I write and contribute to publications and reports. Spur is one of the leading fashion magazines in Japan. My column has come out in newsstands since 2022.