Following our Nostalgia Part I report, we examine the massive comeback of 90s athletics and street style in the fastest growing segment of the clothing industry. Sportswear sales increased by just under 7% in 2016, thus outperforming all other clothing categories for the third year running.

Nostalgia is a heightened, sugar-coated idea of the past that has been hung onto, creating a new style. It fuels design and the need to re-tell a familiar story.