culture, design, fashion, fashion design, popular culture, society, sportswear, streetstyle, nostalgia, millenials, social media, youth culture, GW1 Geraldine Wharry culture, design, fashion, fashion design, popular culture, society, sportswear, streetstyle, nostalgia, millenials, social media, youth culture, GW1 Geraldine Wharry

90s Nostalgia Part II

Following our Nostalgia Part I report, we examine the massive comeback of 90s athletics and street style in the fastest growing segment of the clothing industry. Sportswear sales increased by just under 7% in 2016, thus outperforming all other clothing categories for the third year running.

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