Is it time to ditch seasonal trend reports and transition into a new fashion trend insights calendar? Much like the seasonal fashion calendar has been questioned, should we also be re-evaluating the corresponding rhythm and cadence of fashion trend reports?

As future trend forecasters who focus on delivering strategic insights for the fashion industry, how can we face the fact that being a part of a model that delivers ‘newness’ 2 to 4 times a year, often more, is contributing to exhausting our planetary resources?

By Laura Weatherburn

Communication through photographs and videos plays a dominant role in our lives, and as Geraldine shares in her ‘How to Research the Future’ course, “What is valued in a photograph is something that is constantly shifting”. As infants, we learn to understand visually long before developing the skills to speak, read or write.

Our relationship with waste and what is considered trash has been slowly changing out of necessity to rethink material sources and their planetary implications. In this week's research diary we focus on trash and why it is one of the most important materials of the future. Discover the projects we have come across from pioneering make up artists, interior designers, fashion designers and writers using waste as their palette.